I build products that bridge the gap between user needs and business goals through data-driven discovery and decisive execution.
Led the eCommerce migration from legacy services to a modern points-based currency, expanding member value beyond air travel and driving a significant increase in overall program redemption.
Architected a dynamic checkout solution allowing the combination of credits, loyalty currency, and cards—automating a complex manual process to significantly reduce call center strain.
A dedicated space for technical prototypes and product hypotheses. I use this area to explore new technologies and build MVPs for niche problems.
I'm currently building a lightweight tool to view and filter an open data set. This will be hosted at lab.karenmclellan.com.