Portfolio One
Discovery, prioritization, and delivery on a high-traffic eCommerce booking product — where I paired data with decisive execution to move revenue and reduce friction.
Led the eCommerce migration from legacy services to a modern points-based currency, expanding member value beyond air travel and driving a significant increase in overall program redemption.
Key impact Immediate adoption of new features and enhanced program resilience.
Collaborated with developers and designers to architect a dynamic checkout solution allowing the combination of credits, loyalty currency, and cards — automating a complex manual process to significantly reduce call center strain.
Key impact Scaled to 10% of total bookings during peak sales; measurable reduction in support overhead.
Architected a rapid-response solution to aggregate flight searches for multi-airport regions like London. By leveraging existing data points instead of a full API overhaul, we delivered a "Metro City" search experience that allowed guests to shop and select Heathrow and Gatwick flights together.
Key impact Delivered in 3 weeks vs several months; A/B test confirmed measurable revenue lift and improved conversion for multi-airport destinations.
Ideated and executed a high-impact A/B test shifting the digital fare display from "Low-to-High" to "High-to-Low." By adapting a proven call-center sales tactic for the eCommerce funnel, I challenged industry norms to prioritize premium fare visibility and drive higher-margin upsells.
Key impact Significant increase in average booking value with no negative impact on conversion or guest sentiment.