Karen McLellan | Product Management Portfolio

Selected Work

Case Studies

Digital Transformation

WestJet Loyalty: Points-Based Evolution

Led the eCommerce migration from legacy services to a modern points-based currency, expanding member value beyond air travel and driving a significant increase in overall program redemption.

Key Impact: Immediate adoption of new features & enhanced program resilience.

0-to-1 Product Launch

Multi-Form of Payment Innovation

Collaborated with developers and designers to architect a dynamic checkout solution allowing the combination of credits, loyalty currency, and cards—automating a complex manual process to significantly reduce call center strain.

Key Impact: Scaled to 10% of total bookings during peak sales; measurable reduction in support overhead.

Strategic Product Optimization

Multi-Airport Search (Metro City Codes)

Architected a rapid-response solution to aggregate flight searches for multi-airport regions like London. By leveraging existing data points instead of a full API overhaul, we delivered a "Metro City" search experience that allowed guests to shop and select Heathrow and Gatwick flights together.

Key Impact: Delivered in 3 weeks vs several months; A/B test confirmed measurable revenue lift and improved conversion for multi-airport destinations.

Experimental

Project Playground

A dedicated space for technical prototypes and product hypotheses. I use this area to explore new technologies and build MVPs for niche problems.

Building with Agentic AI

First Experiment: Display and manipulate an open data source

Welcome to my WIP. I'm currently using agentic AI to build a lightweight tool to view and filter food recall data. This is hosted at allergenrecalls.karenmclellan.com.

Recent activity: Resolved issues in getting the API data to load. Currently identifying and prioritizing required enhancements for better design, more refined and readable content and more user-friendly, higher value features.