I build products that bridge the gap between user needs and business goals through data-driven discovery and decisive execution.
Led the eCommerce migration from legacy services to a modern points-based currency, expanding member value beyond air travel and driving a significant increase in overall program redemption.
Collaborated with developers and designers to architect a dynamic checkout solution allowing the combination of credits, loyalty currency, and cards—automating a complex manual process to significantly reduce call center strain.
Architected a rapid-response solution to aggregate flight searches for multi-airport regions like London. By leveraging existing data points instead of a full API overhaul, we delivered a "Metro City" search experience that allowed guests to shop and select Heathrow and Gatwick flights together.
Ideated and executed a high-impact A/B test shifting the digital fare display from "Low-to-High" to "High-to-Low." By adapting a proven call-center sales tactic for the eCommerce funnel, I challenged industry norms to prioritize premium fare visibility and drive higher-margin upsells.
…I’m so grateful for our long chats and the chance to partner with you on [our chatbot] and so many other initiatives. You’re such a talented and amazing person, and I can’t wait to see what your next adventure brings.
A dedicated space for technical prototypes and product hypotheses. I use this area to explore new technologies and build MVPs for niche problems. Sharing my work in progress as perfect is the enemy of shipped.
I'm using agentic AI to build a lightweight tool to view and filter food recall data. This is hosted at allergenrecalls.karenmclellan.com.
I'm using agentic AI to merge and display datasets with visualization frameworks. This is hosted at visuals.karenmclellan.com.
I'm using agentic AI to build a new app that will analyze a dataset, recognize patterns and provide meaningful insights for continuing care facilities in Alberta.